In the revamp, or what was called “The New Model” of Coffee Meets Bagel, women were only shown matches who have already liked them as opposed to being shown a random user that fits the algorithm. After a couple of months, user testing and analytics showed that the new system still proved confusing to some. Animated hints were added to the UI to communicate the new methodology.
My Role
I was responsible for the
concept,
prototyping,
design,
illustration,
animation,
final spec,
asset production,
and art direction.
I animated what I could using Core Animator which lessons the burden on developers and deliverables for designers.
