At different points in the season we would have sales to at Coffee Meets Bagel to boost our revenue. We did this through Localytics campaigns in both our Android and iOS platforms. Sometimes we’d use still files but when we had design flexibility, I would animate a few gifs. Gifs tested far more successful over stills time after time with our users so it was worth the effort.
While I designed the layout, colors, and animations, most of the illustrations were drawn by other designers.