iOS 10 launched in September 2016 while I was Head of Product Design at Coffee Meets Bagel. We wanted to offer our users a fun way to engage with each other and their friends. Several approaches were explored but we found that when using iMessage, stickers are best used to express or exaggerate an emotion. Emotional Bagels were born!
I was responsible for the concept, design, illustration, animation, final spec and asset production. I used Illustrator to draw the stickers, After Effects to animate them, and XCode for final production.